Welcome to Curaçao
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Joël Groen is an internationally experienced commercial leader and entrepreneur with nearly two decades of expertise in scaling high-growth brands and building performance-driven teams.

Throughout his career, he helped expand and transform leading consumer companies such as EasyToys, Body&Fit, BALR., Cookinglife, and EQOM Group across Europe and the Caribbean. With a strong track record in digital strategy, cross-border commerce, and brand building, Joël has lived and worked between Curaçao and the Netherlands for many years.

His ability to connect markets, people, and opportunities has shaped his reputation as a strategic operator with a sharp eye for value creation. Today, as a luxury real estate professional with RE/MAX, Joël combines his commercial background with his deep local knowledge of Curaçao and his international network to guide clients in buying and selling high-end properties.

His focus: exceptional service, honest advice, and delivering results in one of the Caribbean’s most desirable markets.